Seventh look: 16 sessions to look forward to at NewCo ATX!

By Joshua Baer | 05/29/2015 | Uncategorized

If you haven’t already heard we’re bringing NewCo Festivals to Austin on May 29th! This is your chance to connect with companies in Austin making a difference and driving innovation within our city limits. It all starts tonight! Join Capital Factory and NewCo VIPs at Atlassian’s offices in downtown to kick off the festival with a special fireside chat featuring NewCo Co-Founder, John Battelle (Co-Founding Editor of Wired). In addition, we will have former CNN correspondent, and current Daily Dot Executive Producer, Josh Rubin, interviewing John Betelle for the night! If anyone is interested in a press pass, please email press@capitalfactory.com.

All VIP attendees will receive a special preview of what the Capital Factory birthday celebration entails! You won’t want to miss this. Buy tickets and add to your schedule below.

What is NewCo?
NewCo is a new kind of event experience: a mashup of an open studio tour and a business conference, with the vibe of a music festival. Register to attend sessions given by local companies and organizations. You get to pick which sessions you would like to see and which company/organization you’d like to visit in their native environment.

Why should you attend?
80+ of Austin’s awesome and innovative companies are ready to tell you how they’re making an impact both globally and locally. These companies will open their doors for one-hour experiential sessions led by local founders and entrepreneurs. Get ready for behind-the-scene tours of cutting-edge work environments and founders candidly sharing insights from their journey.

Which sessions should you sign up for?
A few times a week, we will feature 10 sessions you should check out on 5/29!

LEARN MORE AND RSVP HERE

10 more sessions to sign up for at NewCo ATX!

Session: ClearBlade, the NEW runtime for mobile and IoT

Speaker: Founder and CEO, Eric Simone

Are you looking to engineer your next big idea? Do you need to scale beyond Facebook and Twitter-like workloads? Do you want to drive a tank? ClearBlade will unveil it’s mobile and IoT platform at it’s historic downtown Austin location at 5th and Congress. Audience members will get to control an Internet of Things tank via an iPad that streams commands and data through the ClearBlade Platform.

Learn more about and sign up for their session here.

Session: 3 Terrors of Bootstrapping

Speaker: CEO, Chris Taylor

Grab a beer and join Square Root CEO Chris Taylor to hear about his struggles in bootstrapping Square Root from his apartment to a $15M SaaS software business. Also, tour Square Root’s unique three 1920’s house “campus” and find out why we were recently named Fortune’s third best small and medium sized technology company to work for in the US.

Learn more about and sign up for their session here.

Session: Behind the Scenes at SXSW Interactive

Speaker: Director, Hugh Forrest

Everything you ever wanted to know about SXSW Interactive (but were afraid to ask). This session will include info on how to enter a speaking idea for the 2016 event.

Learn more about and sign up for their session here.

Session: Six ways to design a great culture

Speaker: Co-CEO, Andrew Allison

Culture can be a competitive advantage. It can determine a company’s success, even more than the product itself. Yet many companies will spend much more time iterating on their products than their culture. The good news is that the contemporary theories and practices of product design can be repurposed to craft deliberate, successful cultures as well. We’ll present six ways to use design principles, with tips from some of our favorite books, to fashion a winning culture.

Learn more about and sign up for their session here.

Session: Increasing Brand Engagement Through Behavioral Economics

Speaker: Co-Founder and Managing Director, Christian Goy

Brand loyalty doesn’t happen from a single stimulus or simple enticement tactic. To create intimate brand engagement, every factor a customer experiences — cognitive, social, environmental and economic — needs to generate a positive interaction. This session will show how understanding a consumers’ brand engagement, from a behavioral economics point of view, becomes vital for the next generation of marketers.

Learn more about and sign up for their session here.

Session: AMA with Jason Seats, partner at Techstars Ventures

Speaker: Partner and Techstars Ventures

AMA with Jason Seats, partner at Techstars Ventures. Jason has learned a lot of things through angel investing, managing 5 Techstars programs, and in his role as partner at Techstars Ventures. Come pick his brain! During the Techstars session, you will experience what it truly means to live by our mantra, “Give First.” Come hear from Jason Seat as he discusses how 150+ companies a year participating in our accelerator programs apply these guiding principles to do more faster. They do it, in large part, with the support of our massive network of 3,000 entrepreneurs, mentors, investors, and corporate partners that live by the same “Give First” philosophy.

Learn more about and sign up for their session here.

Session: How it’s made

Speaker: VP of Engineering, Brian Dainton

Step inside the world of social. It’s fast, it’s constantly changing, and it’s bursting with data. Spredfast’s VP of Engineering, Brian Dainton, will walk attendees through the office where they’ll see how an Emmy-winning company is changing the way brands interact with consumers. Get a glimpse of bleeding edge technology and see how the organization is structured to support a fast-paced, innovative team.

Learn more about and sign up for their session here.

Session: The Web Data Blindspot – How data driven companies are missing out on the internet

Speaker: Founder and CEO & Design Director, Shion Deysarkar

The Internet is still considered a black hole by most companies. Google has solved access to Internet content for the individual, but what about access to Internet data for business? Datafiniti’s mission is to take the entire Internet and transform it into a single database that all businesses can access quickly and easily. This presentation will provide an overview into the wide array of applications that become possible once web data is made truly accessible. This will include interactive analysis using web data to illustrate how online reviews affect the travel industry, how luxury brands command premiums, and how local businesses can help develop a startup ecosystem.

Learn more about and sign up for their session here.

Session: Surviving in a Competitive Market

Speaker: CEO and Co-Founder, Ben Doherty

How do businesses stand out in a competitive market? Ben will share war stories about starting “just another food delivery company”. Join us to discuss how great service, a simple product and a lovable brand can result in high growth despite numerous companies who are doing the “same thing”.

Learn more about and sign up for their session here.

Session: Ideate Like A Startup

Speaker: Jackson Dyre – Program Manager, Enterprise / Ben Cantey – Program Manager, Enterprise / Cam Houser – CEO of 3 Day Startup

3DS facilitators will guide the workshop audience through a series of modules to introduce and amplify key entrepreneurship mindsets and skills. Using a hands-on approach, 3DS will hold a 60-minute workshop to embed problem solving and innovation skill sets while teaching a highly tactical startup process for commercializing ideas.

Learn more about and sign up for their session here.

Session: Diversity Attracts Diversity

Speaker: CEO, Heather Brunner

WP Engine is building a highly diverse work force in every dimension. This has not come from an explicit “mandate” or initiative, yet it is happening organically. By being a place that treats everyone like equals & business owners, it is attracting a diversity of talent. That diversity is in turn attracting even more diversity. By being open to differences, we only become stronger.

Learn more about and sign up for their session here.

Session: The Discipline of Innovation

Speaker: EVP, Business Development, John Fremont

Innovation doesn’t just happen for companies, they must make it their goal to innovate by removing its natural barriers. Companies need to encourage risk-taking where profit isn’t the only motivation. Smart and talented people need to be encouraged to cross pollinate and execute their ideas in a fast-paced try, fail, learn, repeat environment. We are successful because we understand the discipline of innovation and we enjoy spreading this gospel to those smart enough to listen.

Learn more about and sign up for their session here.

Session: How to Move a Large Business at Google Fiber Speeds

Speaker: Head of Business Operations + Community Impact Manager, Mark Strama + Parisa Fatehi-Weeks

Google is not a new company but Google Fiber is a new business. We are built for speed but we are also part of a large ecosystem, with many stakeholders and moving parts. This session will address Google Fiber’s entrepreneurial spirit and drive to stay nimble.

Learn more about and sign up for their session here.

Session: Creating Gravity: The Capital Factory Story

Speaker: Executive Director, Joshua Baer

For the first time ever, hear the founders of Capital Factory talk about the how it started as an accelerator, the creation of the matching fund, and the evolution into the center of gravity for entrepreneurs. Joshua Baer will present a brief history of Capital Factory and then other founders will each share a personal story including Mikey Trafton, Jason Cohen, Gordon Daugherty, Bryan Menell and Chuck Gordon.

Learn more about and sign up for their session here.

Session: The World’s Largest Health and Fitness Network Shapes Up

Speaker: Chief Digital Officer, Robin Thurston

Make a great product. Tell a great story. Provide great service. Build a great team. Come visit and tour the brand new, state-of-the-art digital headquarters of Under Armour. This 35,000 sq. ft office is home to the billion dollar brand’s digital team, including software engineers, designers, and product innovators in health, fitness and sports. Robin Thurston, former CEO of MapMyFitness, will discuss the journey from startup to acquisition and how Under Armour is leading the way in the health and fitness race.

Learn more about and sign up for their session here.

Session: Replicating corporate culture while ‘keeping it weird’ in Austin

Speaker: Head of Enterprise Support and Regional Manager, Customers for Life,
Bryan Mayo and Prabhu Kannan

Like Atlassian, so many companies are choosing Austin to open new offices and grow their business. How do you preserve an awesome corporate culture while rapidly building an Austin team? Learn how Atlassian successfully grew the Atlassian family by 150 employees in a single year using kick-ass values and industry-leading collaboration tools.

THE CENTER OF GRAVITY FOR ENTREPRENEURS IN TEXAS

Seventh look: 16 sessions to look forward to at NewCo ATX!

LEARN MORE AND RSVP HERE

10 more sessions to sign up for at NewCo ATX!

2015 Participating Companies

LEARN MORE AND RSVP HERE

Comments

Categories

Tags

Questions?

By Appointment Only