Capital Factory’s Saturday Startup Spotlight series returns this week with the Co-Founders of Blended Sense: Abigail Rose, Albert Baez and Georgina Elizondo. If you’re a creator dabbling in the world of content marketing, or a small business owner in need of content, you’ll want to keep Blended Sense on your radar.

Having a digital presence is key if you want your business to stay relevant. Learn more about how the team at Blended Sense is addressing the disconnect between two industries that should be in sync: the small business owner and the creative freelancer.

https://www.facebook.com/blendedsense/videos/316583625684618/

Can y’all give us the elevator pitch for Blended Sense?

Abigail: Blended Sense matches the right creative teams to the right projects so they can produce and distribute content, like photos and videos, quickly. We are democratizing content so business owners can stay open, and freelancers can make a decent living.

What are the current goals you want to achieve?

Albert: We’re a two-sided marketplace— our customer is the business owner, and our beneficiary is the creative freelancer. We have goals for both of them. For small business owners, we want to get to a point where purchasing the content they need is straightforward, delivered on time and ongoing. Right now, 85% of small businesses know they should be doing content marketing, but only 50% of them are actually doing it. It’s inaccessible in the marketplace, so we want to make it accessible.

On the other end, creative freelancers struggle with customer service, accounting, and project management. Our big goal is to empower and support them so they can service those small business owners.

As startup founders, what problems are you currently struggling with as you navigate the entrepreneurial world?

Georgina: I think a pain point for me is working full-time while I’m doing this as well. I work eight hours and then go home and work four or five more hours. I’m looking forward to the time where I can at least transition to part-time at both places.

Abigail: I would say our pain point is being separated from you during the day, [Georgina].

Georgina: It’s a lot of feeling like I’m playing catch-up; trying to be efficient in my work because I have limited time.

What experiences are you looking for at Capital Factory? What kind of people would you like to meet?

Albert: We’re a people business, and we want people who are enthusiastic about the idea and understand how big of a problem this is globally. Today we’re servicing small business owners; tomorrow, we’re breaking down communication barriers in a way that no one has been able to do yet.

We want someone on our team that understands the culture, language, and people. Also— understanding that everyone has stories to tell and wanting to be part of that story.

If our community can take away one key point about Blended Sense, what would that be?

Abigail: We are creators and makers ourselves, so we’re creating a platform that we would want to be using. Our hearts are really in it to benefit both the small business owner and the freelancer because we have direct experience in those worlds.

For the creator, by the creator. Thanks so much to the Blended Sense team for chatting with us!

Does their mission resonate with you? Do you have innovative ideas that will bridge gaps in our startup ecosystem? Learn more about our VIP Accelerator program and how to apply.

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