Capital Factory’s Saturday Startup Spotlight series returns this week with the Founder and CEO of Vesta: Charles Nicolson. Vesta helps large merchants collect and clean product data to increase product range and reduce manual labor. With real-time updates, Vesta lets retailers build a “single source of truth” product database that stays accurate over time.

Learn more about Vesta and the learning curve that comes along with moving an eCommerce business to the U.S.

Can you give us the elevator pitch for Vesta?

We help eCommerce merchants automate their product catalogs so they can increase the number of products they sell online, get new arrangements online faster, and easily manage product discontinuations.

What is the current goal you’re aiming to achieve?

Since we launched in the U.S. in April, we’re trying to grow our revenue as quickly as possible so we can attract more investors and VC’s by the end of the year.

As a startup founder, what challenges are you facing as you navigate the entrepreneurial world?

We started Vesta in Australia and New Zealand, and there has been a massive learning curve here in the states. The markets are really different and we’ve had to make some changes, including how we pitch our product.

What connections are you looking for at Capital Factory? Who would you like to meet?

We’ve met some amazing mentors here at Capital Factory. Meeting more mentors or entrepreneurs that are knowledgeable about the current market in the U.S as well as different sales techniques would be very helpful. 

What do you want our community to know about Vesta?

We focus a lot on having a non-traditional company— having a “nine to five” mindset is a great way to kill productivity. Having a team all over the world, and not feeling limited to only having staff in a local office, has been a really cool experience as a founder.

Thank you for chatting with us, Charles!

Does Charles’ non-traditional approach resonate with you? Are you interested in disrupting eCommerce technology? Learn more about our VIP Accelerator program and how to apply.

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