Most products fail. Not because we fail to build what we set out to build, but because we waste needless time, money, and effort building the wrong product – something nobody wants.

This begs the obvious question: Why does this happen and how do you build what customers want?

Surveys, focus groups, asking customers doesn’t work because customers often don’t know either.

“It is not the customer’s job to know what they want.”
– Steve Jobs

In this 2-day hands-on workshop, you’ll learn exactly how to uncover what customers want and how to systematically turn these insights into products your customer’s cannot refuse.

You’ll be paired up with seasoned mentors who will help you:

• deconstruct your idea
• identify your riskiest assumptions, and
• formulate a validation plan for moving forward

Built on business modeling, Lean Startup, and jobs-to-be-done thinking, this LEANSTACK workshop promises to raise your odds of success.

Workshop Details

The workshop is run over 2 full days of interactive sessions and hands-on practice.

Startups are fundamentally about conversations. The workshop is themed around the 4 critical conversations every entrepreneur needs to be skilled at performing.

DAY 1 AM – Adviser Conversations
You’ll learn how to share your idea for feedback using a 1-page business plan captured on a Lean Canvas.

DAY 1 PM – Investor Conversations
You’ll learn how to pitch your idea to investors without a spreadsheet.

DAY 2 AM – Customer Conversations
You’ll learn how to uncover what customers want and get them to buy your MVP.

DAY 2 PM – Stakeholder Conversations
You’ll learn how to define, communicate, and make continual progress to your core team and external stakeholders.