*SXSW Official Event – Badge Required*

Panel Speakers:
• Brad Becker – Sentient Play
• Ian Fitzpatrick – New Balance
• John Gordon – Bose
• Chen Zhang – Part Time Evil

Companies are shifting from the traditional marketing they have used for years passed and moving to an experiential model to engage new customers. From pop-up activations to permanent installations, experiential deployments are blurring the lines between marketing, lifestyle, and community. Leveraging these techniques can create tremendous value in brand loyalty, public perception, customer engagement, community development, and more. Doing it wrong can be costly (financially and otherwise). Hear from organizations like Capital One, IBM, Walmart, and more on the best practices and challenges of running experiential venues and how they’re building loyal, engaged communities.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.