Capital Factory’s Saturday Startup Spotlight series returns this week with the Founder and CEO of ROBOAMP: Roberto Inetti. ROBOAMP makes running a business on the internet easier with just a single line of code. They offer improved SEO, maximized revenue and ROI with ads and landing pages, higher performance, and richer UX— all while providing flexibility and major results.

Learn more about Roberto’s history with coding and ROBOAMP’s new product that will change email marketing as we know it.

#AMP for email it's the biggest thing that's happened to email since email.#Email has always been the workhorse #marketing tactics for e-commerce stores. Improvements in email conversion rate can have a significant positive ripple effect.

Here’s a sample Dynamic Email pic.twitter.com/tyGbExNx8s

— Roberto Inetti (@Taytus) May 27, 2019

Tell us about yourself and how ROBOAMP got started.

My name is Roberto Inetti, I’m a software engineer and I’ve been coding since I was seven years old. I think I’ve always felt entrepreneurial— when I was ten years old I was already making video games for customers. One client asked me to make a game with a multi-player high score, which was the first time I was exposed to sending information through a database. Having data that could be consumed by anybody, anywhere across the world, made me fall in love with the internet.

We use the web for everything. I believe the internet is one of the most amazing inventions of the last century, probably of all time, and it has inexorably changed our lives in countless ways. However, the current state of the mobile web is broken.

Webpages are getting larger every year, and today we’re living in what many specialists call a “web obesity crisis.” 53% of people leave a mobile website if it takes longer than three seconds to load. With ROBOAMP, we solve this issue with just one line of code— and we make any website load in one second or less.

What is the current goal you’re aiming to achieve?

Closing our pre-seed round is very important. When it comes to fundraising, establishing partnerships with corporate companies is our main goal.

As a startup founder, what challenges are you facing as you navigate the entrepreneurial world?

We’re excited to announce that we have a partnership with one of the largest digital agencies in the world along with other amazing partners, so right now we’re trying to scale the company to the next level. Raising capital will allow us to reach that goal, but it’s challenging.

It’s difficult to run a business that you’re bootstrapping and trying to grow as fast as you can, all while not having enough resources and capital.

What connections are you looking for at Capital Factory? Who would you like to meet?

I want to meet companies or people who have experience with email and use it a lot, especially for digital marketing. Also, anyone who has experience with hosting providers.

The new product we’re working on could make it possible to edit an email after you send it— among many other features. Imagine that you could see information change in real-time, such as product prices or updates on an Amazon package, through a single email.

What do you want our community to know about ROBOAMP?

That our motto is very simple: We make the web faster.

Thank you for taking the time to talk to us, Roberto!

Does Roberto’s story sound familiar? Are you passionate about a product that could help the community? Learn more about our VIP Accelerator program and how to apply.

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