JR Reichl is an Executive Leader with extensive marketing, operations, and management career with Fortune 500 and privately held companies. This experience has included key positions with well-known firms and brands, including, USAA, Verizon, Pocket Communications, Xcite Interactive, NewTek and Livestream.
JR has shaped growth in every business that he has led from a flat and mediocrity growth plan to ignite tangible successful results. After spending nearly 20 plus years working as an executive (marketing and operations) for multimillion-dollar brands and startups, JR knows what truly drives conversions to grow memberships and consumers, and it’s not mastering the marketing flavor of the week but delivering the full experience. It’s how well you connect with the hearts and minds of the people you’re trying to help and communicate your understanding back to them.
JR is an avid sports and live entertainment fanatic who has helped develop innovative interactive technology that engages all types of supporters. Plus, he hasn’t met a concert he hasn’t enjoyed. He received both a BSBA and MBA from Southern Illinois University-Edwardsville. He is a member of the American Marketing Association, Sports Marketing Association and currently sits on several non-profit boards.

He was born in Chicago, IL, spent the first years of his life in Europe residing in Southern Germany, moved back to States for high school (Villa Park, IL). In his spare time with his wife enjoys traveling and more traveling.