Behavioral Economics, Behavioral Design, Gamification, Psychology… We explore anything that allows us to make large-scale, positive impact on human behavior. We discuss the emerging efforts of many industries to help people improve their behavior through things like products, services, programs, policy or other experiences.

Building tools and experiences is not enough anymore. We need to take into account the quirky psychology of the human brain.

We cover both:
• Designing explicitly to improve human behaviors (exercise, diet, budgeting, volunteering)

• As well as improving overall engagement & outcomes for any product, service, or program, or policy.

We touch many different subjects: persuasive technology, choice architecture, emotional design, cognitive design, positive psychology, marketing, gameful design, game thinking, copywriting, funnel-optimization, social work, persuasive psychology, behaviorism, cognitive behavioral therapy and many other related topics.

Our methods include presentations, discussions, guest speakers, hack-a-thons, joint projects, and more.