The absolute hardest thing for any start-up is winning its first million dollars in revenue. This may be more challenging if you’re an introvert, an engineer who loves getting into the nitty gritty details of each feature, or someone who is new to sales in general. In this class, you will learn how to sell anything. In fact, there are at least 3 interactive exercises as we all improve with “batting practice.” We will also dive into the discovery phase – which is one of the most important steps, yet sadly overlooked and handed off to the least qualified person in any business. We’ll also play around with tools such as Clay and show how you go from ICP to building a specific list to enriching the data to finding actual contacts. And if there’s time, we’ll jump into how to pitch a CEO about your company. Please arrive early as the agenda is packed and I plan to start on time.

The absolute hardest thing for any start-up is winning its first million dollars in revenue. This may be more challenging if you’re an introvert, an engineer who loves getting into the nitty gritty details of each feature, or someone who is new to sales in general. In this class, you will learn how to sell anything. In fact, there are at least 3 interactive exercises as we all improve with “batting practice.” We will also dive into the discovery phase – which is one of the most important steps, yet sadly overlooked and handed off to the least qualified person in any business. We’ll also play around with tools such as Clay and show how you go from ICP to building a specific list to enriching the data to finding actual contacts. And if there’s time, we’ll jump into how to pitch a CEO about your company. Please arrive early as the agenda is packed and I plan to start on time.

What we are about
Drawing from the best practices across sport, military, business, creative arts, our sessions
provide practical tools to enhance your understanding of who you are, insights to develop as a
leader, and frameworks to navigate uncertainty with confidence.

Potential Topics
● Goal Setting/Annual Planning
● Values/Vision
● Mindfulness and Business
● Leadership Development
● Developing Your Mental Game
● Accelerated Learning
● Traits of High Performers
● How to Recover and Reset
● Becoming a “Business Athlete”

Expert insights for leaders
Taylor Johnson’s diverse background spans performance coaching in the NFL, mentoring elite
cognitive athletes in esports and gaming, and partnering with CEOs, executives, and leadership
teams to unlock their potential. As a Partner at The Liminal Collective, Taylor creates bespoke,
transformative experiences for high performers across business, sports, military, and the
creative arts.

Why this event?
In the fast-paced and high-stakes environment of leadership, challenges such as managing
stress, balancing work and life, making critical decisions, and leading teams effectively are
common across founders, CEOs, executives, and entrepreneurs. However, we are rarely taught
the frameworks and skills that actually work to navigate this successfully.

What to expect
● Diverse Community: Engage with a network of founders, CEOs, executives, and
entrepreneurs.
● Actionable Tools: Gain hands-on strategies and tools for immediate application.
● Interactive Workshops: Participate in sessions on self-awareness, decision-making,
problem-solving, and resilience.
● Collaborative Exercises: Team-based activities designed to foster learning and
collaboration.

Impact
This meetup isn’t just about knowledge transfer; it’s a transformative journey that elevates your
leadership capabilities and self-understanding.

The absolute hardest thing for any start-up is winning its first million dollars in revenue. This may be more challenging if you’re an introvert, an engineer who loves getting into the nitty gritty details of each feature, or someone who is new to sales in general. In this class, you will learn how to sell anything. In fact, there are at least 3 interactive exercises as we all improve with “batting practice.” We will also dive into the discovery phase – which is one of the most important steps, yet sadly overlooked and handed off to the least qualified person in any business. We’ll also play around with tools such as Clay and show how you go from ICP to building a specific list to enriching the data to finding actual contacts. And if there’s time, we’ll jump into how to pitch a CEO about your company. Please arrive early as the agenda is packed and I plan to start on time.

What we are about
Drawing from the best practices across sport, military, business, creative arts, our sessions
provide practical tools to enhance your understanding of who you are, insights to develop as a
leader, and frameworks to navigate uncertainty with confidence.

Potential Topics
● Goal Setting/Annual Planning
● Values/Vision
● Mindfulness and Business
● Leadership Development
● Developing Your Mental Game
● Accelerated Learning
● Traits of High Performers
● How to Recover and Reset
● Becoming a “Business Athlete”

Expert insights for leaders
Taylor Johnson’s diverse background spans performance coaching in the NFL, mentoring elite
cognitive athletes in esports and gaming, and partnering with CEOs, executives, and leadership
teams to unlock their potential. As a Partner at The Liminal Collective, Taylor creates bespoke,
transformative experiences for high performers across business, sports, military, and the
creative arts.

Why this event?
In the fast-paced and high-stakes environment of leadership, challenges such as managing
stress, balancing work and life, making critical decisions, and leading teams effectively are
common across founders, CEOs, executives, and entrepreneurs. However, we are rarely taught
the frameworks and skills that actually work to navigate this successfully.

What to expect
● Diverse Community: Engage with a network of founders, CEOs, executives, and
entrepreneurs.
● Actionable Tools: Gain hands-on strategies and tools for immediate application.
● Interactive Workshops: Participate in sessions on self-awareness, decision-making,
problem-solving, and resilience.
● Collaborative Exercises: Team-based activities designed to foster learning and
collaboration.

Impact
This meetup isn’t just about knowledge transfer; it’s a transformative journey that elevates your
leadership capabilities and self-understanding.