What’s The Single Best Way for You to Address Climate Change? Make It Personal.

Climate change is the greatest threat of our time. The scale of the problem and the doom-and-gloom messages leave many feeling hopeless and powerless.

But what if we told you that individuals can make a significant dent in greenhouse gas emissions by changing a few daily habits and behaviors?

Recent research conducted by Rare has identified a list of behavioral solutions individuals can adopt to help get the US get back on track to meet the emissions target under the Paris Accord—all without an act of Congress, the signature of the president, or some marvelous new technology.

We know what needs to be done. But how do we get people to do it?

Join Brett Jenks, President and CEO of Rare, for a special presentation to explore a more positive narrative around climate change and the movement needed to get America back on track. Together, we will: 1) identify promising behavioral solutions to help individuals address climate change; 2) explore insights from behavioral science that could catalyze their adoption; and 3) the best ways to Make it Personal.

Please join us for this event, coinciding with #SXSW, at the Capital Factory to explore this new approach to the global threat of #climatechange.