It’s common for almost every modern organization to understand the value of data.

Customer data, supplier data, product data and other information you gather in your organization is being used in new and powerful ways. Join us for a discussion about what data can be used for, how it can be turned into revenue and how to value it with our speaker, best-selling author Doug Laney.

EXPECT TO HEAR DOUG REVIEW THE FOLLOWING AND ANSWER QUESTIONS IN AN INTERACTIVE GATHERING WITH TEXCHANGE AUSTIN:

• How to monetize information assets in a wide variety of ways, including a number of real world examples

• How to manage information as an actual asset by applying asset management principles and practices from other asset domains

• How to measure information’s potential and realized value to help budget for and prove data management benefits

• How classic microeconomic concepts can be applied to information for improved data architecture & management, and economic benefits