at Capital Factory


Vera began her career in residential real estate, working her way up from Leasing Agent to Property Manager. She segued to Operations Manager for the first privately held Cognitive Rehabilitation clinic in Austin, Texas in 1990. In 1993, Vera launched her career at GSD&M, an internationally known advertising agency in Austin, Texas. After various positions within several Austin area agencies, Vera went client-side to Forgent Networks. There she managed and implemented a multi-million dollar marketing budget for several years including top of the funnel activities and outbound internal sales. In 2004, Vera founded her agency, 97 Degrees West known as The Brand Marketing Agency. Since 2004, the agency has survived both recessions and shown significant growth since 2012. Clients include: LS Tractor USA, United Heritage Credit Union, FirstCare Health Plans and several state and national SMBs’ in real estate, oil & gas and speciality medical practices. 97 Degrees West has been the recipient of 15 international creative and marketing awards including a Stevie Award from the American Business Association for online campaign of the year in 2016.

Vera’s podcast series, System Execution, will launch in the latter part of 2016. Vera will be the first women to host a podcast devoted to systems and processes of successful companies.

Vera is a member of the University Area Rotary Club, a member of the Advisory Board for the School of Journalism and Mass Communication at Texas State University, a Mentor at Capital Factory and is enrolled in the Masters program at Texas State University in Strategic Communications.