Director, Health Tech
Wendy Smith is a proven healthcare leader possessing over 25 years of health insurance experience in Commercial, Medicare Advantage/Duals, Managed Medicaid, Exchange, direct to employer and indigent populations. She has worked with many of the nation’s largest healthcare companies including Aetna, UnitedHealthcare, PacifiCare and Ascension Health as well as several health insurance start-ups that went on to successful exits.
Ms. Smith is CEO of Wendy M. Smith and Associates a healthcare consulting firm focused on strategy, reimbursement negotiations, operations, and engaging innovation on behalf of health plans, physician organizations, ancillaries and health tech companies.
In addition to her corporate background, Wendy has a passion for advising health tech companies with a goal of improving efficiency and healthcare delivery. She advises and invests in several start-up organizations in this space. Wendy is the newly appointed Director of Health Tech at the Capital Factory, and an advisor to both DivInc. and Healthcare Wildcatters.
Ms. Smith has an undergraduate degree from Southwestern University and Masters in Healthcare Administration from Texas State University.