SXSW can feel like an onslaught of ALL OF THE THINGS. With events, panels, meet-ups, keynote speeches, and happy hours happening all over Austin, it’s easy to get caught up in the madness. This year, take a deep breath and take our advice on the Top 10 Best Panels to check out during SXSW.

These are the panels that should definitely be on your list of things to check out. Not only can they make a big impact on your startup, but they will help you continue growing long after SXSW 2017 is over. So, in no particular order, below are the 10 panels you should be adding to your calendar.

1. Entrepreneurship: Not Just for Business Schools

Student entrepreneurship is a hot topic in Austin, home to the largest public university in the state. Entrepreneurship: Not Just for Business Schools will focus on the rise in entrepreneurial education at universities around the country, and how it can be expanded to include students who aren’t seeking a business degree. Business and non business faculty will present their ideas, along with a successful non-business major entrepreneur.

Time: MAR 14, 2017 | 11:00AM – 12:00PM

2. How to Fund Original VR Content

We love VR at Capital Factory, so this event is definitely on our list How to Fund Original VR Content will teach independent VR developers and studios how to capture the >$1 billion in VR funding that is expected for 2017. The takeaway of this panel will be learning who to approach for funding and how to successfully package and pitch your VR project.

Time: MAR 15, 2017 | 5:00PM – 6:00PM

3. AI Replaces Search: Future of Customer Acquisition

‘Search is ripe for reinvention.’ This is the main point of AI Replaces Search: Future of Customer Acquisition, which will explore AI-powered assistants as the leading candidate to replace search for consumers and the businesses who want to attract them. Learn how AI channels can be a viable way to attract consumers as a publisher, content creator, or anyone else who is used to using SEO and SEM for customer acquisition.

Time: MAR 12, 2017 | 12:30PM – 1:30PM

4. How to Fundraise Without Silicon Valley

Diversity is a necessary part of a thriving community, and this is true of the startup community as well. How to Fundraise Without Silicon Valley will discuss how to level the playing field for women-entrepreneurs and entrepreneurs of color. Hear from different investors and entrepreneurs to get their perspectives on what it takes to create a company as diverse as its founder.

Time: MAR 14, 2017 | 3:30PM – 4:30PM

5. Market Analysis Made Easy at Your Library

Libraries are still a valuable source of (free!) knowledge, especially for startups with very little funding in the earliest stages of development. Market Analysis Made Easy at Your Library is a presentation by two business librarians from Seattle, a startup hub of it’s own. Learn how to utilize market research resources at your local library to get the data you need when working with emerging technologies and disruptive innovations.

Time: MAR 11, 2017 | 5:00PM – 6:00PM

6. Pitching Tech Press Without Embarrassing Yourself

Get your media and PR questions answered without hiring anyone at all. Learn the pitches that USAToday and TechCrunch love… and the ones they hate. Pitching Tech Press Without Embarrassing Yourself will give you the tools you need to get your tech news covered how you want, when you want.

Time: MAR 14, 2017 | 3:30PM – 4:30PM

7. Sold: Will Customers Pay for Your Big Idea?

Innovative products are great – but can you meet your financial target? Pricing your product can make or break a business, and we are all in favor or making it. Sold: Will Customers Pay for Your Big Idea? will discuss the challenges and lessons learned on successfully monetizing innovations.

Time: MAR 11, 2017 | 5:00PM – 6:00PM

8. Ask Before You Need: Startups, Investing & You

The startup scene is incredibly different than it was 20 years ago – social media influence, lower startup costs, and free cloud computing has significantly lowered barriers to entry for new companies and more people are starting businesses than ever. But, the number of investors has not increased. At Ask Before You Need: Startups, Investing & You entrepreneurs and VC’s will share secrets on how to stand out in a sea of startups and attract investors.

Time: MAR 16, 2017 | 12:30PM – 1:30PM

9. Legal Roadblocks for Startups

Legal issues can seem endlessly confusing and challenging for startups. Pave the way for an issue free start to your company, without paying legal fees, at Legal Roadblocks for Startups. See how technology is paving the way for easy access to legal help.

Time: MAR 13, 2017 | 11:00AM – 12:00PM

10. Se Habla Spanglish: A Bridge for Latino Startups

The Hispanic population has been and will continue to grow in the United States. With $1.4 trillion in spending power, it will be beneficial to build a bridge from Latin American entrepreneurs to the Hispanic population who are part of the US market. Se Habla Spanglish: A Bridge for Latino Startups will be a discussion about how to build that bridge to better serve the Hispanic population of the US as well as Latin American entrepreneurs.

Time: MAR 11, 2017 | 5:00PM – 6:00PM