Alysha Light is a 15-year communications pro specializing in high-level media relations, executive thought leadership, and crisis management for disruptive companies. Since starting her agency Flight PR in 2013, she has advised clients across tech, marketing, design, entertainment, and legal cannabis. She has driven communications for over 300+ launches and developed B2B and B2C communications strategy on behalf of world-class brands including Google, LinkedIn, Match Group, Samsung, and Taco Bell. In 2019, Alysha co-founded Joint PR, the first women-of-color-owned PR agency specializing in the legal cannabis, health & wellness spaces.