Although now a CEO, my background spans 20+ years of software product management, product marketing and corporate marketing. I lived through and thrived in many different business and software models, from SAAS to license-based on premise software to embedded software products in OEM relationships. My experience set has typically been in leading edge spaces ranging from the early days in mobile location technology, social media, on-line collaboration software and now in predictive analytics & machine learning. I worked in just about every kind of startup software organizational structure and have been part of exit events ranging from IPO to acquisition and even company failures as the money ran out. I hold a Masters in Business Administration from the Kellogg School of Management at Northwestern University and Bachelor degrees in Information Systems and Marketing from the University of Cincinnati.