Jane Westfall

I build community and grow business at the intersection of design, real estate, and technology.

Today, I connect designers, builders, architects, brokers, and developers to products and services—identifying untapped opportunities, building trusted relationships, and growing territory through strong sales and client satisfaction.

Underneath that, my foundation is in product and innovation. I focus on product–market fit—using Lean methods, research, and rapid experimentation to understand what people actually need and why. I’ve spent 18+ years across the Bay Area, London, New York, LA, and Austin working in product strategy, venture development, and strategic design.

I started in venture capital in Menlo Park, and went on to leadership roles at AKQA, Sapient, and frog, as well as working inside companies like Netflix, Adobe, and EA—building products, services, and experiences that connect with real users.

I also founded Urban Bellhop, San Francisco’s first service platform for short-term rental hosts, which was later acquired by an Airbnb subsidiary.

What ties it all together is this: I’m highly relationship-driven, with a strong sales instinct and a deep understanding of how products, markets, and people connect. I lead with empathy, think strategically, and bring an entrepreneurial mindset—always focused on creating something that actually works in the real world.