18+ years experience from San Francisco Bay Area, London, NY, LA and now Austin. Started career in Venture Capital where I served as Analyst and Marketing Manager – concepted the VentureIn pitch conference matching Entrepreneurs to partners, potential teams. Followed by 10 years in leadership roles at Digital Creative Agencies (AKQA, Ogilvy) Business Consultancies (Sapient) and directly at F100 brands (Netflix, Adobe, EA). Co-founded Urban Bellhop, services for the vacation rental/hospitality market and 2 other start ups.

Current focus is helping entrepreneurs, start-ups, and growth-stage companies on their go-to-market strategy, business development, and lean start-up methodology including potential partnership with corporate/enterprises. Skills are Customer Development, Business Model Canvas, Lean UX tactics/tools, and Digital Marketing methods/channels. See MovesThe Needle for more.

I’m passionate about solving real-world user problems with smart design and irritated by me-too apps and products that hijack our attention without providing joy or utility.