Jane Westfall

Product Market Fit and Research approaches to get to this. See more at www.movestheneedle.com and Googles Sprint Methodology.

Consumer products and services - not as much B2B. All industries EXCEPT Govt, Defence, Oil and Gas. Leave that to others with more experience than I.

Specialities/Interests: Real Estate related products, apps, technologies. PropTech. Also Online Dating Applications.

Founder of Urban Bellhop, SF's first services for the Short Term Rental Host. Sold to Airbnb subsidiary.

18+ years experience from San Francisco Bay Area, London, NY, LA and now Austin.

Provide Product Management Coaching
-Product Strategy
-Business Model General and Definition
-Consumer Research, Development and Market Research

Started career in Venture Capital where I served as an Analyst and Marketing Manager - concepted the VentureIn pitch conference matching Entrepreneurs to partners, potential teams. Followed by 10 years in leadership roles at Digital Creative Agencies (AKQA, Ogilvy) Business Consultancies (Sapient) and directly at F100 brands (Netflix, Adobe, EA). Co-founded Urban Bellhop, services for the vacation rental/hospitality market and 2 other start-ups.

Current focus is helping entrepreneurs, start-ups, and growth-stage companies on their go-to-market strategy, business development, and lean start-up methodology including potential partnership with corporate/enterprises.

Speak on Innovation: Disruptive vs. Adacent vs. Sustaining.

I'm passionate about solving real-world user problems with smart design and irritated by me-too apps and products that hijack our attention without providing joy or utility.