Joel Granoff

I’m a passionate leader with extensive experience across global marketing, digital transformation, go-to-market strategy, and new business development. I deliver expert level guidance around all facets of business that involve engaging with customers, suppliers, and partners. My disciplined approach to strategy and execution are balanced with a deep understanding of enterprise, mid-market and start-up operating models and cultures. I have considerable experience navigating high-growth, fast paced business units actively leading sell in, sell through and support teams to launch new products. Combined revenues from four of these high-growth sales plays exceeded $2Billion in revenue in just 18 months of each introduction. At SAP, I led a marketing modernization and digital transformation initiative where I developed and launched an integrated demand generation, lead qualification and pipeline management process that drove over $1.5 Billion in marketing contribution to revenue while achieving 30% budget reduction and 50% productivity improvements for North American Field Marketing organization. Previously, I co-founded and served as the President & Chief Executive Officer of Be Greeted, a website 'chat as lead generation' and customer experience consultancy with tier one clients such as Hubspot and BazaarVoice as well as technology partnerships with Microsoft and Instant Service (now Oracle). I’m a veteran of high-profile and high-growth businesses; these include three Inc 5000 “Fastest Growing” companies where I held key leadership roles as well as corporate giants NEC, Hewlett-Packard (Compaq) and SAP. Throughout my career, I've overseen brand to demand teams including print & TV advertising, digital, creative & web services, demand generation and strategic teams as well as partnered with the world’s best creative agencies, management consultants and boutique professional services firms. I am a connector and community builder whose career has always been at the intersection of innovation, design, human behavior, and technology. I have a keen interest in Generative AI and Machine Learning stemming from their immense potential in accelerating the idea-to-execution process and refining lead-to-cash business workflows, not to mention the significant cultural and societal considerations we face as a result of the technology. My career began in Television production, earning a Chicago Emmy for children’s programming. I received a B.S. in Communication Studies from Northwestern University’s School of Communication and completed “Finance for Executives” at the Kellogg School of Management at Northwestern University. I live in Austin, TX.