Product-Market Fit

Justin Richards

Principal/Founder

About Justin Richards

I'm a former founder/CEO currently helping founders with the most difficult parts of starting and scaling a startup. Industries I focus on Consumer (B2C, DTC), Software (SaaS), and Behavioral Change. Interested in: - Product/Market Fit (Seed - Series B) - Difficult decisions - Team issues Previously, I founded and sold a consumer edtech company. I also led the product teams in developing our online platform that taught students ages 8-14 how to code and create with technology. We had three lines of business: online direct-to-consumer, in-person programming across the country, and B2B2C licensing.


  • E-commerce
  • Education
  • Mental Health & Wellness
  • Product-Market Fit
Other Forces
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