Advertising
Branding
Business Development
Business Strategy
Company Culture
Content Marketing
Corporate Innovation
Diversity
Email Marketing
Enterprise Sales
Equity & Inclusion (DEI)
Go-to-Market Strategy
Lead Generation
Marketing Analytics
Marketing Strategy
Mentorship
Partnerships
Product Marketing
Sales Strategy
Scaling
Search Engine Optimization (SEO)
Social Media Marketing

Phillip Rather

Founder and CEO

About Phillip Rather

Founder and CEO of musical, a web3 platform helping musicians and other creatives connect through a single solution for storing files, managing collaborations, negotiating splits and royalties, and distributing music. musical establishes provenance for their works and exposes rich NFT experiences through the creation process. Fans can invest in the “next Beyonce,” participate in royalties, engage with and advocate for their favorite artists. Previously an early hire for Facebook, opening the Austin office in 2010 and helping grow it into one of the company’s largest. Founder of Facebook Marketing Partners (FMP), Head of Local where we workesd on helping global and national brands localize and personalize media.


  • Blockchain
  • Communication Channels
  • Ad Network
  • Ad Targeting
  • Contacts & CRM
  • Content / Media
  • Mental Health & Wellness
  • Social Entrepreneurship
  • Social Media Advertising
  • Social Networks
  • Advertising
  • Branding
  • Business Development
  • Business Strategy
  • Company Culture
  • Content Marketing
  • Corporate Innovation
  • Diversity
  • Email Marketing
  • Enterprise Sales
  • Equity & Inclusion (DEI)
  • Go-to-Market Strategy
  • Lead Generation
  • Marketing Analytics
  • Marketing Strategy
  • Mentorship
  • Partnerships
  • Product Marketing
  • Sales Strategy
  • Scaling
  • Search Engine Optimization (SEO)
  • Social Media Marketing