Founder and CEO of musical, a web3 platform helping musicians and other creatives connect through a single solution for storing files, managing collaborations, negotiating splits and royalties, and distributing music. musical establishes provenance for their works and exposes rich NFT experiences through the creation process. Fans can invest in the “next Beyonce,” participate in royalties, engage with and advocate for their favorite artists. Previously an early hire for Facebook, opening the Austin office in 2010 and helping grow it into one of the company’s largest. Founder of Facebook Marketing Partners (FMP), Head of Local where we workesd on helping global and national brands localize and personalize media.