Harbor Monitors

Harbor is building premium baby monitors designed to help parents get more sleep. Parents can opt into an additional $20/night service that virtually monitors the baby, in place of hiring a night nanny that could cost $300-$400/night. Should the parents need added care, they can then pay another fee and call pediatric care on demand at any time of the night. The device itself is designed to be a profitable, market leading product as a standalone sale for $350-$400. The device then becomes a channel to sell the virtual monitoring to create a recurring line of revenue. Unlike other monitors, they have combined both wifi and radio connectivity, allowing parents the optimal range and ability to use it while traveling. They have integrated a number of modernizing video features that other monitors lack, pulling from the technical streaming capabilities that one would expect from Zoom or Youtube, rather than the data video feeds on existing monitors. Sizing the opportunities, baby monitors are a $800M/yr market, the night nanny care is $3.3B and the broader Pediatric Telehealth market is $5.8B.