Max.Live

Max connects artists with brands that want to sponsor their shows and events. The sponsorship content is not designed to just be a banner on stage or an advertisement across the screen. Rather, the partnerships look like interactive collaborations to drive fan engagement, such as allowing audience members to interact through their phone to shop for merchandise, win VIP seats, upgrade to backstage, bid on signed gear and donate to a charity. The experience is paid for by the brand, allowing them to showcase their name but done in a way that empowers the artist to create a more enjoyable experience for the fans. To drive artist adoption, the team has also rolled out a product called Set Live, which allows the musician to include a QR code on stage and have their fans engage with it. For example, Mike Ryan, country musician from San Antonio, used Set Live to give away a free guitar. Lizzo used the tool to promote her athleticwear brand, Yitty. When used, the artist onboards to the platform, incentivized to give their audience something fun and unique. In doing so, fans sign on and give out some demographic data that the artist can use to better understand who is coming to their show. Plus the data helps brands better refine their search for artists that appeal to their matching demographics. This makes it easier for artists to be sponsored by brands.